A Small Good Thing is a community greengrocer with a focus on seasonal, organic produce and waste reduction.
When Emily and Lisa approached me in 2017, they were a pop-up stall, selling fruit and veg from folding tables in the pub on a Saturday morning. They were about to take the first big step - leasing a property for their shop.
Emily and Lisa had big ideas, and were looking to embed real social value in their start up strategy.
We held the first of three coaching sessions before Lisa and Emily started looking for their premises. We engaged the services of a Graphic Recorder, Claire, who produced an engaging visual record of our session. This helped ASGT develop their vision, and they still refer to this piece of art, which now hangs in the store room of their shop.
Using the vision statement, we developed a set of measurable impact objectives for the first five years of the business, then worked backwards to see how these might be achieved.
These impact objectives were rooted in ASGT’s vision. They inspired creative decision making during the start-up period – from employing local mental health community groups to fit the shelves, to arranging composting facilities for waste produce at the local allotment.
Setting up a new retail premises is time and labour intensive. ASGT needed a social measurement framework that allowed them to record and monitor their data in a sustainable way, during those tricky first months. We worked to devise a system that would deliver key metrics relevant to their vision, without the need for large scale data collection and analysis.
A deliciously successful ethical business, A Small Good Thing were finalists in the ‘Best Shop’ category at the BBC Good Food And Farming Awards, 2019.